Dead Man Talking
Transport for London
This advertisement was very effective as it was painfully
truthful it first started with a close up of the victims face and then the
camera angle slowly zooms out you can the this man has been in an accident
whilst the camera zooms out the man states the things he could be doing if he
had drove carefully and responsible and its so effective because how explicit
the visual is and the way he speaks about what he is happening to him and the
state of his condition and the people showing him. The advert ends with a
rhetorical question. The target audience is working class men who are middle
aged who drive motorbikes. The location
looks is just on a normal road with police trying to maintain the situation and
the paramedics trying to help the man who has been in an unfortunate accident.
The advert demonstrates that it could be anyone one it could be you or a close
friend or someone in your family. The emotion
that the advert gives out makes the audience feel to be more couscous of riding
their bikes and not to be in a rush that any moment you could be in serous
trouble. The advert indirectly shows that even though that you may have the right
equipment and gear anything is still possible of happening. However that wont be able to help
you. Additionally you can also see the people that the crash also affected and that you should not be thinking about yourself but also the people with you. This advert is a realist advert as it shows the real life people like police officers and paramedics and other people who.
Another form that was used in this advert was talking heads the man actor was using direct address as he spoke directly to the camera therefore made the audience fill like they are part of the journey. Furthermore this is effective because it made the advert style of the advert very dramatic and the audience will realise its a serious matter. The background music that was used was the voices of the doctors trying to help him and the sound of a discharge. 15 seconds in we can see a long shot of the scene as in this we can see the first aid kit out and the paramedics trying to save this mans life. at the end the man stops speaking which makes it seems like you have lost him because the only this you can hear is the sound of siren of an ambulance which symbolises that help is on its way but it might be to late for the man. The end of the adverts is other pedestrians who are trying to see what has happened the final clip of he advert has a text saying " THINK! DONT RIDE TOO Fast" The exclamation mark at the end of think portrays the importance of you thinking as not thinking could lead to something very unfortunate happening. this was set in broad day light which would symbolise happiness. However this is totally in contrast in what is happening which is very dark and and sad. The main actor is a young man middle aged man who has a family and kids. This makes the advert more dramatic as his kids could never see him again. This advert uses overt and creates an emotional response for the its audience as this advert is very serous and
Selling Techniques:
Lifestyle Appeal
Celebrity endorsement: Product &Audience
Creating memory or product: Making the slogan Catchy
Create an emotional response
Overt/ hidden Messages
Another form that was used in this advert was talking heads the man actor was using direct address as he spoke directly to the camera therefore made the audience fill like they are part of the journey. Furthermore this is effective because it made the advert style of the advert very dramatic and the audience will realise its a serious matter. The background music that was used was the voices of the doctors trying to help him and the sound of a discharge. 15 seconds in we can see a long shot of the scene as in this we can see the first aid kit out and the paramedics trying to save this mans life. at the end the man stops speaking which makes it seems like you have lost him because the only this you can hear is the sound of siren of an ambulance which symbolises that help is on its way but it might be to late for the man. The end of the adverts is other pedestrians who are trying to see what has happened the final clip of he advert has a text saying " THINK! DONT RIDE TOO Fast" The exclamation mark at the end of think portrays the importance of you thinking as not thinking could lead to something very unfortunate happening. this was set in broad day light which would symbolise happiness. However this is totally in contrast in what is happening which is very dark and and sad. The main actor is a young man middle aged man who has a family and kids. This makes the advert more dramatic as his kids could never see him again. This advert uses overt and creates an emotional response for the its audience as this advert is very serous and
Selling Techniques:
Lifestyle Appeal
Celebrity endorsement: Product &Audience
Creating memory or product: Making the slogan Catchy
Create an emotional response
Overt/ hidden Messages
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