1. Promotion of a particular song
2. promotion of the artist album
3. Promotion of particular artist
4. Promotion of and synergy with another media product
5. increase income for the record company
6.Increasing the range of media an artist active in
FUSE ODG ft TIFFANY- Azonto
The purpose of this music video was to entertain and teach its audience a new dance called "Azonto"
The music video guided the audience with how to dance to the song and was
The music video was try to portray people to having a good time and learning a new dance and genre which they might not have heard before
MICHAEL JACKSON- THRILLER
The Purpose of this music video is to promote the song "Thriller" by MICHAEL JACKSON and the movie Thriller his is a promotion of synergy with another media product. The song also has a lot of dance scenes and sequences and this could be a promotion of that as well
The song portrays that evil could be anywhere and that you don't really know who someone truly is and that not so watch scary movies if you know that you going to get scare. The purpose of the song is not to endorse that zombies and wolf are real. By having him act,sing and dance increase the range of
Eminem THE REAL SLIM SHADY
The purpose of this song is to promote the artist and the song and the artist addresses that are going on in the world but mostly the song is about him being the real slim shady and how everyone keeps saying they are when really they are not. the artist does this because he thinks that no one is like and can never be able to rap like he can. The song takes places in a variety of places.
Friday 16th September
Unit 29: Music Video
Lesson Objectives
-Understand the purposes of music video
Ben Bernie: 1925
The is was a very boring and static video the band just stood there playing it was not engaging at all and showed a very simplistic music video.
Bessie Smith: 1929
This music video takes places in a bar you can see people are still be served whilst the artists Bessie smith is singing and the camera was panning across the room this music video looked a lot more engaging and eye catching.
Elvis Jailhouse Rock: 1950
This music demonstrated the e music videos had progressed throughout the years this music had choreographed dancers and the music was very up beat the camera angles were lean cut it was very urban and its style was totally different from the other two. There was more than one location used in this music video and it made it very appealing especially the fact that people were dancing not just singing.
Bob Dylan
This was a lyric video
The location was fixed you did you saw the same background throughout the music video
The Beatles
More effects are used in this video the video is not in black and white and has colour
The video is in high quality
The video is well edited
The video is very Unreal
Queen- 1975
Special Effects
Its very edited and the song has a lot of effects and the lighting
Its switches from one location to other it also has various camera angles.
Mise en scene: Costumes and lighting
Jocko homo:1978
trying to hard
good editing and great use of sound affects
and the use of lighting.
David Bowe:1981
The location of this video is very iconic this contrasted and green screen was used and allowed this looked like the artist was trying something new and showed that he was experimenting with something used as the special effects were very abnormal.
The Buggles- video killed the radio star
Great use of special effects
Spice girls: stop 1990
other people in this shot
HD Quality
First girl Band
Nirvanna- heart Shaped Box:1999
Close up is used very often to see this artist facial expression
Music is very loud
Very unreal
Animation is used
Rock
Aggressive
contro
Blink 182:2000
Boy Band was made fun of them
Rock and very vibrant and parody to other music video at that time
different locations and different crops
Future ft weekend: 2016
Rap
Women Sexualised
high quality
Monday 19 September
Favourite Music
Chip Peri Peri
Link https://www.youtube.com/watch?v=i9kTL88TMbc
Tuesday 20th september
Revenue: Making moneyThe music video is a part of marketing strategy a promotion tool
The artist and the music video who is it promoting.
Controversy is a disagreement, in public something that cause conflict between different people
Represention of women
race and religion
Promotion = profit
More fame = More money
Record company higher singles or album sales = more profit
music video usually are used to make a messages and for the artists to speak to there audience and tell them about situations that they have been through also another way to communicate with them
Controversial videos:
Aphex twin window- lciker
madonna- feels like for a girl
Erykah Badu- Window seat
Justice- Strees
MIA- Born Free
Rihanna-S&M
Tuesday 2nd October
Styles, conventions and techniques of music video
The style of a music video will tend to depend greatly on the genre
The use of:
Colour
Location
Choreography&Perfomance
Narrative
Sexual/Violent Content
The
In concert and As live Footage
Illustrative
An illustrative msuic video is one which will use the literal lyrics as a basis for the visuals. the visuals and the lyrics will have strong bond.
Whereas an interpretive msuic video encourgages the audince
Pastiche& Homage
Tribute through the music video
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