Assignment Title: 29.1 Understanding the purposes of music
videos
Robin Thicke - Blurred Lines ft. T.I., Pharrell
Music videos serve many purposes it can be to get a message
to a particular audience or
An example of this would be blurred lines By Robin Thick FT T.I
& Pharrell this song is claimed to be the most controversial song of our
decade. The reason behind this is the way women are portrayed and the message it
is sending to its viewers it is seen as sexist and discrimination towards women
with the language that is used and visual image that symbolizes women as being
very low.
Men sexual innuendo and Female anatomy.
The opening of the music video was a mid-shot of Robing
Thicke and a model on a mattress the model is not wearing cloths and this instantly
grabs the audience attention. We then get a close up that zooms into an extreme
close up of the model face. This is done to portray what the model looks like and
how pretty she is it’s also used to create sexual tension with the audience as
she is biting her lips. The model is also wearing red lipstick, which
symbolizes love and seduction.
24 seconds into the music video we get a
long shot and see three models with Pharrell all the models are wearing are
plastic dresses gold chains and red lipstick. This portrays female seduction this
is also known as the male gaze, which are the way women are in advertisement and
through men. The music video portrays women as sexual objects, which is why its
gets a lot of criticism and from people. However this is one of the reasons why
the music video got so many views and why the album sold so many copies is
because “Sex” sells and stereotypes that are demonstrated that it
has in the music video. However the name of the song blurred lines is asking
questioning its viewers what is yes and no that people are always getting
confused between
It portrays women as just being attracted
to men that have money as and want to sleep with men who have money and fame.
The
artist himself Robin Thicke is wearing a black and white suit most likely tailored
to fit him and a gold watch. This demonstrates that the artist is wealthy and
by dressing this way women will be attracted to you and want to have sex with
you. This is promoting a lifestyle of where by being rich and dressing well and
having expensive clothing means that you get all this woman attention and
people what to be you.
As you can see in the photo we can see that he has to two
beautiful models by his side.
During the whole song we get a text saying hash tag Thicke
In red and the text is bold. The use of this shoves the artist name in the viewer’s
head to create memory of the artist name by doing this demonstrates promoting
the artist himself and furthermore promoting him on social media as Hash Tag is
used on social networking site like Facebook and twitter. This is promoting his
social media followers and creates a memory in the viewer’s mind as its continuously
being shown in the music video.
The Reason for this music video is that it’s to promote the
song Blurred lines. This goal was defiantly reached as the song son had over
400,000,000 views and till to this day is going from this we can tell that the
song and the artist that featured in this goal lot of recognitions.
The music
video could also to promote his album “Blurred Lines” the album was a hit and in its first week sold 177,000
copies. This portrays that the album was a success and made a lot of money and
therefore gave the artist being popularity. Furthermore this is means
more money for him and the record company which is Pharell record company Star
Trak Entertainment. This made the company a lot of money and promoted it
as
Additionally the music video received 9
awards by having a music video this song would have reached such success by
having promoting. This music video
increased the expansion of Robin Thicke profile.
A lot of
people will say that this song was a breakthrough for the artist and why he got
so popular. As many like myself did not know who he was before the song “Blurred
lines” many people did not know who the artist was and this was the song that
gave the artist fame and popularity. Furthermore this lead to him featuring in
songs with other artist like Kendrick Lamar.
This
demonstrates the quick rise to fame for Robin Thicke illustrates the effect of
realizing music video on YouTube. There is also chance that your music video
could be nominated for best music video in the year. As there is category for
best music videos at the MOBO awards. Furthermore the type of song this it is
which is very sexualising women and young people
In this shot we get a close up of
an alcohol beverage
Promotion of an Album
“Chip Power Up “
An example of a music video that promotes the artist album would be
“Chipmunk Power up” The name of the song is the same name of the album which
portrays he’s trying to promote it and my realising a music video this allows
him to share it to a mass audience. Furthermore by having a music video for
your album main song will also shows people what the album is about and why
they should by it. This song reached over 400,000 views, which demonstrated
that the purpose was meet. This was his
3 highest sold album that he had realized it was also 3rd highest in
charts. For this Chipmunk was nominated
for best grime act for the “MOBOS”. By having the album cover at the opening of
the music video for 10 seconds creates a memory so the audience know that the
album is out now and they should go and buy it. This
The colour used in the cover is orange but they are different tone and
shades of orange as the orange fades into a lighter orange from left to
right. The colour orange combines the
energy of red and the happiness of yellow. It is associated with joy, sunshine,
and the tropics. Additionally this is eye-catching and makes people want to buy
it as its selling an image that is something positive.
This
song addressed a lot of issues that were going on during the time that this
song was realised. It’s about telling people not to give up even though that
there is a lot of negative things that are going on. Furthermore people will
see the video and want to listen to the rest of the album so they go and buy
it. In the opening shot we get a medium
shot of Chipmunk and we can see the Cash Motto logo on a rucksack. This shot is
also promoting his brand “Cash Motto” furthermore this product placement is a
way for Chipmunk to gain income into his brand. Additionally leads to brand exposure and
expansion of chipmunk profile. The music video is just him going round London
just rapping. Its a very chilled music that is not flashy or try to promote any type of lifestyle. This demonstrates the image that Chipmunk is try to sell.
Promotion
of and synergy with another media product
“Sucker for
Pain”
Sucker for pain is a great example of a music video that promotes synergy
with another media product as its features and has scenes from the movie
“Suicide Squad” The collaboration of the song helps promote film but also the
artist as their song will feature in the film and probably the trailer which a
wider number of people will see. This
can also help to cement the ideas about the artist and their image.
Additionally this can also give the artist in the music video the breakthrough
they are looking for as a lot of artist that are in the song were not that
popular and this gives them brand exposure. This would also give money to the
record company income and could lead to them featuring in other film soundtrack. 
The song is a very aggressive and song which shows the type of image the artist is trying to sell and also what the film is about and the mood of what the film will be . As you can see the video got over 150,000,000 views this would have definite increase the popularity of the film and further promote the film. Furthermore by having clips in the music video that will featuring the music would make the audience excited to see as they are getting bits from the movie which will there make people want to go and see the actual movie itself. The artist that also feature in this music video have huge amount of media followers and they would have promoted this song furthermore this also increases the promotion of the music video and the film "suicide squad'.
The transitions from the music video to the music video that is used allows for the audience makes the video seem like a small movie.
Increasing
the range of media an artist is active in
Purple
Lamborghini
Skrillex and Rick Ross are artist who are known for his
music. However in this music video they are collaborating with suicide squad
actor “Jared Leto” who plays the joker. This increases the range of media they
are active this furthermore increases their profile as producers may want to
use their song in there film in the future. Furthermore they could also been used in films as if they are promotion the film they could potentially been in the video. This also helps to create a brand for the artist as they Rick Ross has another song talking about a "Bugatti" which is a super car. The artist will have a consistent image across different platforms and the lifestyle. He's promotion is a very expensive and glamorous one. This also helps increases the artist look as it reaches out to more people. Furthermore by featuring with another artist this helps both of them increase their name and fame. This also increases the outlets such as websites and magazine because their song is going to be featuring in a film that is going to be worldwide. The cross synergy with both the artist increases views of the music video and also with the film this furthermore makes both of them more money.
Income for a
record company
Started
from the bottom
In Drake music video “Started From The
Bottom” he promotes his record company “OVO” by having their clothing brand in
this scene increases the brand exposure. Furthermore making the brand
recognisable and unique logo being a owl creates a memory for the audience that
creates a brand exposure for the record company. The music video got over 200,000,000 views
this will also bring in money for the record company because of the popularity
of the song. Drake later realizes an album which had this song and this
furthermore promotes the album which generated money for the record company.
The music video visuals matches the image which is him staring from the bottom
of not having anything to being rich and famous and having a luxurious
lifestyle this portrays the lifestyle appeal that the record label is trying to
sell., As we see drake hosting a
huge party and in a private jet. This
lifestyle will appeal to young teenagers who
sing/ rap and want to be rich and successful, that if you sign for us
that you will be living a glamorous life.
This song uses gold and bright lighting throughout the video.
This song uses gold and bright lighting throughout the video.
Mid shot of Drake on a private jet. This portrays a very
rich lifestyle.
This long shot shows Drake at a party. By having a long shot
gives the viewers to see where its being set.
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